Define your brand 

Collaborate with me to shape your brand identity and establish its direction. Whether you’re starting from scratch or looking to refresh with a comprehensive and cohesive approach, this programme will:

• Diagnose your current brand status: l analyse your market setting, competitor landscape, and existing external presence and perception to understand its current health.

• Define your brand fundamentals: In an interactive workshop, I work with you to uncover your brand's purpose, mission, vision, benefits, and target audience.

• Nail your brand expression: I define and outline your written identity.

• Set your brand goals: I devise your key performance metrics and measurement framework. 

I then create a tailored brand guidebook that acts as a key reference for your whole organisation. 

This collaborative programme includes a 45-minute initial kick-off meeting, a three-hour interactive workshop, and a 1-hour guidebook run-through. 

Safeguard your brand reputation 

For those preparing to enter the market or at a point of scale, this programme equips your team with the knowledge and tools to handle issues or crises effectively and collaboratively by: 

• Risk Mapping:  By deep-diving into your company’s operations, customer base, and category through internal discussion and extensive research, my risk map will outline the top critical reputational risks your brand may encounter 

• Crisis Response Preparation: I develop a tailored crisis communications playbook that serves as a how-to guide for coordinating and communicating effectively during a crisis.

• Crisis Team Training: I facilitate a tailored half-day workshop, either in person or online, with your core team members to help them stress-test their crisis response guidelines in a practical and immersive setting.

I collaborate with subject matter advisors who can provide objective technical advice for various scenarios related to customer safety, cybersecurity, food safety, logistics, legal disputes, and human resources.

Storytelling to scale

For individuals and brands looking to shape and land a narrative that resonates with their audience, these sessions zoom in on specific communications challenges including:

• Go-to-market or product launches 

• Investment rounds 

• Speaking opportunities 

• Organisational change moments

In two hours, we master your story together so you can communicate with confidence.

I create a bespoke communications toolkit for you to use as a go-to-guide.

Hands-on partnering

With extensive in-house and agency experience, I can slot right into your organisation and act as an extension of the team. I act as your in-house communications director, consulting and executing on: 

• Brand Reputation Strategy 

• Corporate Communications 

• Media Relations 

• Internal Communications 

• Crisis Mitigation, Response and Recovery Communication 

• Organisational and Team Design 

I offer a day rate and will work with you to devise a way of working and schedule that suits your team’s needs.